I help early stage B2B SaaS companies clarify their product positioning, organize internal processes and grow their brand.
does this sound familiar?
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You have a great product or idea that you simply can't put into the right words
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You have a website, sales decks and content sound too technical or complicated for your audience
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Your marketing team works independently and needs a better way to connect to the broader organization
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You use various creative tools and work management platforms but need to consolidate for better collaboration and efficiency.
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You don't have a formal marketing member and need help with basic functions from copywriting and content strategy to event support.
HOW I can help
Product positioning
Articulating your product and services in a clear, compelling way helps land the right customers, brings internal alignment and helps you stand out in the marketplace.
Let me help you:
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Craft your single, unique message
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Translate that message to content like websites, sales decks and videos.
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Work with engineers, product and sales to create the right materials
Organize operations
As a small and growing company, developing marketing processes and systems can be the last thing on your mind.
Let me help you:
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Bring structure into your marketing operations
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Find a simple solution to organizing your content, tasks and information
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Maintain quality control and brand consistency as you scale
Brand growth
Marketing needs can add up quickly and become overwhelming, especially when you have limited resources.
Inquire about specific gaps in your marketing from content strategy and copywriting to event planning and brand development.
More about me
I’m a writer at heart with a knack for turning complex ideas into clear, compelling messages. My journey started in journalism, then led me to AI marketing at Accenture. There I helped develop its content pipeline, market AI products and services, and shape their position in the market. Afterwards, I spent two years crafting high-impact event and digital branding experiences at EY.
Now I work with early-stage startups, helping them find their voice, clarify their messaging, and execute on strategic marketing initiatives that truly connect with the right audience. I love making sense of the messy, distilling big ideas, and helping founders tell their stories in a way that resonates.
Let’s give your products and services a voice!